Here is a link to an article I found about the use of Keyshot in industrial design and CGI. It is amazing how far CGI has come and car companies, LEGO, and many others use Keyshot to make their commercials.
Microsoft used Keyshot in the development of their Surface Commercials.
Images from the LEGO company using Keyshot to make commercials.
Half of this image is real and the other half is CGI. Can you tell which is which?